goodwill

英 [ˌɡʊdˈwɪl]

美 [ˌɡʊdˈwɪl]

n. 友善; 友好; 善意; 亲善; 信誉; 商誉

Collins.2 / BNC.6487 / COCA.8768

牛津词典

noun

友善；友好；善意；亲善
friendly or helpful feelings towards other people or countries
1. a spirit of goodwill in international relations
  国际关系中的亲善精神
2. a goodwill gesture/a gesture of goodwill
  友好的表示
信誉；商誉
the good relationship between a business and its customers that is calculated as part of its value when it is sold

N-UNCOUNT 友善；善意；亲善
Goodwillis a friendly or helpful attitude towards other people, countries, or organizations.
1. I invited them to dinner, a gesture of goodwill...
  我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
  他们相信游客会自觉捡起垃圾。
N-UNCOUNT 信誉；商誉
Thegoodwillof a business is something such as its good reputation, which increases the value of the business.
1. We do not want to lose the goodwill built up over 175 years.
  我们不想让历经175年树立起来的良好信誉毁于一旦。

noun

a disposition to kindness and compassion
1. the victor's grace in treating the vanquished
Synonym:gracegood will
the friendly hope that something will succeed
Synonym:good will
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym:good will

He attended the meeting as a goodwill messenger.
他作为友好使者出席了会议。
Spirit of friendly familiarity and goodwill between comrades.
同志间的友情和善意。
I would like to thank the Vienna Philharmonic for becoming our goodwill ambassador this morning.
我愿感谢维也纳爱乐乐团今天上午成为我们的亲善大使。
Lack of trust destroys goodwill.
信任缺失破坏了商誉。
He worked hard, made friends with his customers and gradually managed to build up his goodwill and profit.
他工作努力，结交客户，逐渐树立了自己的良好信誉，积累了资金。
This gesture of goodwill did little to improve the tense atmosphere at the talks
这一友好姿态基本上没有改善会谈的紧张气氛。
Leading examples are goodwill, patents, and trademarks.
最显著的例子就是商誉、专利和商标等。
Responsible for establishing and maintaining mutual understanding and goodwill between Japanese guests and management.
负责建立和保持日本客人与管理层之间的相互理解和友好关系。
This generates considerable goodwill and is often highly appreciated by the replacement and the company.
这样会产生相当好的信誉并且会常常被接替同事和公司高度赞赏。
Give sufficient goodwill on both sides, there's no reason why this dispute shouldn't be resolved.
只要双方都有足够的诚意，这种纠纷是没有理由解决不了的。