gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• Early on, we learn: The new form of Free is not a gimmick, a trick to shift money from one pocket to another [ like razors and blades].
  在书的一开始，我们读到：新的免费形式不是把钱从一个人的口袋转到另一个人的口袋（就象剃刀和刀片那样）的伎俩。
• A gimmick or a first-mover advantage?
  它到底只是个噱头，还是先发优势？
• But the contextualization of worship is more than a gimmick to make worship interesting.
  但是崇拜处境化的目的，不只是为了使崇拜有趣和丰富而已。
• They give away free gifts as a marketing gimmick.
  他们免费分发礼物，作为一种营销手段。
• Free gifts given away with purchases are just another sales gimmick.
  购买商品可得到免费赠品只不过是销售上的又一个花招。
• Look for a marketable gimmick.
  寻找销售噱头。
• In "Creating a project," I introduced a wizard that initializes the properties, but so far there hasn't been any interface gimmick to modify them.
  在“Creatingaproject”中，我介绍了一个向导，由它来初始化属性，但到目前为止，还没有一个关于界面的小窍门来修改这些属性。
• Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
  不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
• Comes complete with a special gimmick on Bicycle stock and a full color, photo-illustrated instruction sheet.
  来完成一个特别的招数对自行车股票和全彩屏，图片，图文并茂，语言表。
• Declaring independence is also a splendid marketing gimmick.
  宣布独立也是一个非常不错的营销伎俩。